Business Plan (Smoked Fish) - 2136 Words

UNIVERSITI TEKNOLOGI MARA PERLIS SEMINAR ON PROCESSING AND MARKETING OF MARINE PRODUCT Titled: SMOKED AQUA ENTERPRISE PROPOSED BY : R B Kennedy Enis Amin Hairy Mohd. Hassan EVALUATOR : Miss Rosnani Nazri DATE : 9 October 2010 CHAPTER 1 INTRODUCTION 1.1 Name of company The name of our company is Smoked Aqua Enterprise. 1.2 Form of company Smoked Aqua Enterprise is form of partnership and it is a private limited company. 1.3 Location of company The location of the business is at Kuala Perlis Industrial Estate. The selection of our business location is based on several factors: a. High raw material supply.†¦show more content†¦Brining at 800: 1 litre of water, 120 g of salt, 60 g of brown sugar, 20 g of lemon juice, 4 g of garlic powder, 4 g of onion powder, 4 g of allspice and 2 g of white paper. Time of brining is approximately 3 hours. Source of smoke is by using hard wood and ensure smoke and heat are consistent at 980C. Source of smoke is by using hard wood and ensure smoke and heat are consistent at 980C. Seabass will be lightly rinsed in fresh water after removed it from the brine for drying. Then, the seabass will be hanged in smoke oven prior to smoking. Seabass will be lightly rinsed in fresh water after removed it from the brine for drying. Then, the seabass will be hanged in smoke oven prior to smoking. Figure 3.2 Processing flow 3.4 Packaging Our packaging is design to attract the customer’s attention and encouraging sales by using thermoset plastic. The packaging are semi-transparent, chemically stable (proven to be safe), good gas barrier and have a high tensile strength. The packaging also will be labelled that provides information about the manufacture, the contents of the products, the nutritional facts and halal logo (will be applied before operation). 3.5 Finish product 3.6 Pricing Smoke Aqua Enterprise aims to create a new product that is not only affordable but also marketable. 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